MARKETING OF PHARMACEUTICAL PRODUCTS

Graduate profile

The graduate of the Marketing of Pharmaceutical Products gained broad knowledge and skills in the following areas:

• identifying and interpreting market opportunities in the pharmaceuticals market,
• programming marketing activities for pharmaceutical products, taking into account their specificity, designing marketing activities based on pharmaceutical and medical information and marketing,
• managing human resources teams (marketing and selling) in pharmaceutical companies,
• negotiating and working with partners of pharmaceutical companies (eg doctors, pharmacies, hospitals, wholesalers, patients, Ministry of Health),
• using modern IT and telecommunication technologies to support marketing of pharmaceutical companies.

In addition, the graduate is aware of the ethical and social responsibility associated with the profession of manager.