MARKETING OF PHARMACEUTICAL PRODUCTS – PROGRAM CURRICULUM

Title of the course

No. of hours

1

Integrative psychological training

6

2

Fundamentals of pharmaceutical marketing

8

3

Budgeting with elements of finance

6

4

Drug clinical trials

6

5

Basics of pharmacology

8

6

Pharmaceutical medical information

6

7

Ethics in business

4

8

Pharmacoeconomics

4

9

Determinants of the purchase policy of pharmacies

4

10

Introduction to  microeconomics and macroeconomics

4

11

State drug policy

4

12

Modern methods of activity-based management in pharmacy

4

13

Leadership techniques for teamwork

4

14

Building customer loyalty in the pharmaceutical market

4

15

Simulation game - segmentation in the pharmaceutical market

6

16

Marketing research

8

17

Legal basis for the functioning of the pharmaceutical market

4

18

Marketing plan

24

19

Brand management

6

20

Distribution design and management

4

21

Negotiations

4

22

Integrated marketing communications

16

23

Public Relations in the pharmaceutical industry

6

24

Economic and organizational aspects of healthcare in Poland

4

25

Effective marketing department collaboration with other units

4

26

Organization and role of marketing department of the pharmaceutical company

4

27

Sales techniques

8

28

Pricing strategies in pharmaceutical marketing

4

29

Methodology of creation of a strategic plan

16

30

Sales management

14

31

Innovations in the pharmaceutical industry

4

32

Presentations and public appearances in business

6

Total

214