Overview

The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an open access journal (ISSN 2449-6634), included in the list of journals scored by the Polish Ministry of Science and Higher Education (40 points for publication). The license iscurrently displayed on https://creativecommons.org/licenses/by/4.0/. The submission of manuscripts is free of fee payment. This journal follows a double-blind reviewing procedure. The JMCBEM is indexed in ECONPAPERS, IDEAS/RePEC, BazEkon, CEJSH, Index Copernicus and DOAJ.

 Aims and scope

Understanding consumer behaviour is crucial for the development of effective marketing strategies. The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, In addition, it intends to include case studies, as well as new concepts and practices reflecting managerial research. JMCBEM seeks to blend both theory and practice and thus contribute to the advancement of the field. We expect submitted articles to be theoretically sound, provide significant research findings and implications for existing approaches.

Special Issues

JMCBEM welcomes publication of Special Issues, whose aim is to bring  together and integrate  work on a specific theme; open up a previously under-researched area; or bridge the gap  between formerly rather separate research communities, who have been focusing on similar or related topics. Thematic issues are strongly preferred to a group of loosely connected papers.  

Proposals of Special Issues should be submitted to jmcbem@wz.uw.edu.pl.  All proposals are being reviewed by the Editorial Team on the basis of certain criteria that include e.g.: the novelty, importance and topicality of the theme; whether the papers will form an integrated whole; and the overall 'added value' of a Special Issue.

Funding

We are pleased to announce that our semiannual  „Journal of Marketing and Consumer Behaviour in Emerging Markets” has received funding from the state budget for a project under the "Development of Scientific Journals" program. The Ministry of Education and Science has granted de minimis aid in the amount of 25 053,00 PLN. The grant will be used to implement a strategy for the development of the journal including activities aimed at raising the level of publishing and editing practices, increasing the impact on the development of science, and maintaining the journal in international scientific circulation.

Miło nam poinformować, że nasz półrocznik „Journal of Marketing and Consumer Behaviour in Emerging Markets” otrzymał dofinansowanie z budżetu państwa na realizację projektu w ramach programu „Rozwój Czasopism Naukowych”. Ministerstwo Edukacji i Nauki przyznało pomoc de minimis w wysokości  25 053,00 zł. Dofinansowanie zostanie przeznaczone na realizację strategii rozwoju czasopisma obejmującą działania zmierzające do podniesienia poziomu praktyk wydawniczych i edytorskich, zwiększenia wpływu na rozwój nauki oraz utrzymania się czasopisma w międzynarodowym obiegu naukowym.

Mediating effect of mobile banking trust on information and system quality

Marko van Deventer

Method of product placement in computer games. Qualitative research amongst Polish players

Magdalena Hofman-Kohlmeyer