Ethical research and publication standards are an essential building block in the development of a coherent and honest scholarly and scientific knowledge. To assure the highest quality and integrity of research the Journal of Marketing and Consumer Behaviour in Emerging Markets follows international standards of expected ethical behavior for all parties involved in the process of publishing: the author(s), the journal editor(s), the peer reviewer(s) and the publisher. Each of the parties have their responsibilities and related duties, which help to achieve the highest ethical standards.
Reporting standards: Authors reports of original research should present an accurate account of the work performed as well as an objective discussion of its significance.
Data Access and Retention: Authors may be asked to provide the raw data in connection with a paper for editorial review. Therefore all data for a specific paper should be retained for a reasonable time after publication [5].
Research misconduct: Authors are obliged to avoid any form of research misconduct i.e.: Fabrication, Falsification, Plagiarism
Research misconduct means fabrication, falsification, or plagiarism in proposing, performing, or reviewing research, or in reporting research results. Research misconduct does not include honest error or differences of opinion.
(a) Fabrication is making up data or results and recording or reporting them [10].
(b) Falsification is manipulating research materials, equipment, or processes, or changing or omitting data or results such that the research is not accurately represented in the research record. [10]
(c) Plagiarism is the appropriation of another person's ideas, processes, results, or words without giving appropriate credit [10]. Plagiarism takes different forms, from literal copying to paraphrasing some else's work and can include[5]:
The authors should ensure that they have written entirely original works, and if the authors have used the work and/or words of others, that this has been appropriately cited or quoted. Plagiarism has varying different levels of severity, such as:
JMCBEM actively checks manuscripts for plagiarism via online software (plagiat.pl)
Simultaneous Publication, and Duplicate/ Multiple Publication, Salami slicing : Authors have an obligation to make sure their paper is based on original–never before published–research. Intentionally submitting or re-submitting work for duplicate publication is considered a breach of publishing ethics [5].
Simultaneous submission occurs when a person submits a paper to different publications at the same time, which can result in more than one journal publishing that particular paper [5].
Duplicate / multiple publication occurs when two or more papers, without full cross-reference, share essentially the same hypotheses, data, discussion points, and/or conclusions.1 This can occur in varying degrees: literal duplication, partial but substantial duplication, or even duplication by paraphrasing [5]
Salami slicing involves breaking up or segmenting a large study into two or more publications [5]. These segments are referred to as "slices" of a study[7]. Complex studies should be presented as a ‘cohesive’ single whole, they should not be partitioned into individual papers. Furthermore, if there is any doubt as to whether a paper submitted for publication represents fragmented data, authors should enclose other papers (published or unpublished) that might be part of the paper under consideration[7]. As a general rule, as long as the "slices" of a broken up study share the same hypotheses, population, and methods, this is not acceptable practice [5].
Instances in which dual publication may be acceptable: The following types of “prior publication” do not present cause for concerns about duplicate or redundant publication [4]:
Acknowledgement of Sources: Acknowledge properly all source materials or data used in the research and presented in the manuscript.
Authorship: Assure that all persons listed as authors meet criteria for Authorship of the manuscript.
Authorship should be based on the following four criteria [4]:
All those designated as authors should meet all four criteria for authorship, and all who meet the four criteria should be identified as authors. Those who do not meet all four criteria should be acknowledged [4], e.g. as contributors or commentators of research.
Authors collaborating on multidisciplinary and interdisciplinary work may have different and perhaps non-overlapping areas of expertise. However, authors should still be able to stand “accountable” for ensuring investigation and resolution of “questions related to the accuracy or integrity of any part of the work.”[4]
By these criteria, acquisition of funding alone, collection of data alone, or general supervision of the research group alone does not constitute authorship. Also, each author should have participated sufficiently in the work to take public responsibility for appropriate portions of the content. This also applies to all authors designated within large multi-author groups and for on those occasions when authors report work on behalf of a larger group of investigators[4].
If the paper is an effect of work of several researchers, than the authors should consider the following general guidelines, which may vary from field to field:
Three types of authorship are considered unacceptable [5]:
Disclosure and Conflicts of Interest: All submissions must include disclosure of all relationships that could be viewed as presenting a potential conflict of interest. Authors are obliged to report any potential conflicts of interest at the time of submission to the JMCBEM in the Submission Declaration Form.
“A conflict of interest exists when professional judgment concerning a primary interest (such as the validity of research) may be influenced by a secondary interest (such as financial gain). Perceptions of conflict of interest are as important as actual conflicts of interest.”[14]
Any interest or relationship, financial or otherwise, that might be perceived as influencing the author’s objectivity is considered a potential source of conflict of interest. These must be disclosed when directly relevant or indirectly related to the work that the authors describe in their manuscript [4]. Potential sources of conflict of interest include but are not limited to patent or stock ownership, membership of a company board of directors, membership of an advisory board or committee for a company, and consultancy for or receipt of speaker’s fees from a company [4]. The existence of a conflict of interest does not preclude publication in the JMCBEM.
If the authors have no conflict of interest to declare, they must also state this at submission.
Fundamental errors in published Works: Author(s) discovering a significant error or inaccuracy in his/her/their own published work, are obliged to promptly notify the journal editor or publisher and cooperate with the editor to retract or correct the paper [5].
Publication decision: Editors’ decisions to accept or reject a paper for publication are based on the paper’s importance, originality and clarity, and the study’s validity and its relevance to the remit of the JMCBEM[1]. Publication decision about acceptance is final, but may be reversed if serious problems are identified with the submission.
Timing of publication: Editors are responsible for ensuring timely peer review and publication and should avoid unnecessary delays. Editors are obliged to share information with authors about any delays that occur[4].
Fair play: Editors are responsible for setting consistent and fair standards of peer review process and selection of submitted manuscripts.
Editors of the JMCBEM apply consistent standards in their peer review processes, including for special issues or supplements, and where peer review has been managed process.
Editors or board members are not involved in editorial decisions about their own scholarly work when they are authors or have contributed to a manuscript which has been submitted to the JMCBEM.
Assurance of the highest quality of review process: To create an efficient, effective peer-review process, editors of the JMCBEM:
Confidentiality: Editors are responsible for ensuring confidential handling of manuscripts, with no details being disclosed to anyone except the peer reviewers without the permission of the author. If discussions between an author, editor, and peer reviewer have taken place in confidence they should remain in confidence unless explicit consent has been given by all parties, or unless there are exceptional circumstances (for example, when they might help substantiate claims of intellectual property theft during peer review) [4].
Editors are responsible for ensuring that all those who carry out peer review on behalf of the journal understand and adhere to the need for confidentiality relating to the peer-review [4].
Disclosure and Conflicts of interest: Editors should ask author(s) at submission and peer reviewers to disclose any conflicts of interest. Reviewers should do this when they respond to an invitation to review and also when they submit their review (since conflicts may only be identified after reading the manuscript).
Editors should ask that reviewers decline invitations where circumstances might prevent them writing an unbiased review.
Involvement and cooperation in investigations: To manage investigations (e.g. research misconduct, publication problems, conflicts of interest, etc.) editors should refer to the flowcharts from COPE.
Contribution to Editorial Decision: Reviewers are expected to provide an objective and constructive explanation for their recommendation. To assure this the reviewers should:
Promptness in preparing the reviews: Reviewers should prepare a review within a reasonable timeframe, and not delay publication.
Confidentiality: Reviewers should respect the confidentiality of peer review, and not discuss any details of a manuscript or its review, during or after the peer-review process, beyond those that are released by the journal.
Standards of Objectivity: Reviewers are expected to:
Disclosure and Conflicts of Interest: Reviewers are obliged to declare any potential conflicts of interest. Examples of potential conflicts of interest include when they have collaborated with the authors recently, when they are based in the same institution as the authors, when they are in direct competition with the authors, when they have personal conflict or close personal relationship or association with the authors, or when they have a financial interest in the manuscript.
We are committed to ensuring that advertising, reprint or other commercial revenue has no impact or influence on editorial decisions. To achieve high ethical standards we are a member of CrossRef and CrossCheck.
Manuscript checking is done using iThenticate which provides plagiarism prevention services to publishers around the world.
[1] Committee on Publication Ethics (COPE).( 2011) Code of Conduct and Best Practice for Journal Editors. http://publicationethics.org/files/Code_of_conduct_for_journal_editors_Mar11.pdf. Accessed: 12.12.2015
[2] Committee on Publication Ethics(COPE). (2011) Code of Conduct for Publishers. http://publicationethics.org/resources/code-conduct Accessed: 12.12.2015
[3] International Committee of Medical Journal Editors (ICMJE), Defining the Role of Authors and Contributors. http://www.icmje.org/recommendations/browse/roles-and-responsibilities/defining-the-role-of-authors-and-contributors.html Accessed: 12.12.2015
[4] Wiley .( 2014) Best Practice Guidelines on Publishing Ethics: A Publisher's Perspective, Second Edition. http://exchanges.wiley.com/ethicsguidelines, John Wiley & Sons, Ltd.
[5] Elsevier. (2012). Ethics in Research & Publication. Brochure
https://www.publishingcampus.elsevier.com/websites/elsevier_publishingcampus/files/Guides/Brochure_Ethics_1_web.pdf Accessed: 12.12.2015
[6] Office of Research Integrity ORI. Ethics of Peer Review: A Guide for Manuscript Reviewers, from the US Office of Research Integrity (http://ori.dhhs.gov/) http://ori.hhs.gov/education/products/yale/ Accessed: 12.12.2015
[7] Office of Research Integrity (ORI) Salami Slicing (i.e., data fragmentation) http://ori.hhs.gov/plagiarism-16 Accessed: 12.12.2015
[8] Office of Research Integrity (ORI) guidelines ‘Avoiding plagiarism, self-plagiarism, and other questionable writing practices: A guide to ethical writing’ Redundant and Duplicate (i.e., dual) Publications http://ori.hhs.gov/avoiding-plagiarism-self-plagiarism-and-other-questionable-writing-practices-guide-ethical-writing http://ori.hhs.gov/plagiarism-14 Accessed: 12.12.2015
[9] Office of Research Integrity (ORI) Policy on Plagiarism. http://ori.hhs.gov/ori-policy-plagiarism Accessed: 12.12.2015
[10] Office of Research Integrity ORI. Definition of Research Misconduct. http://ori.hhs.gov/definition-misconduct Accessed: 12.12.2015
[11] Chris Graf , Lisa Deakin , Martine Docking , Jackie Jones , Sue Joshua , Tiffany McKerahan , Martin Ottmar , Allen Stevens , Edward Wates , and Deborah Wyatt. (2015). Best Practice Guidelines on Publishing Ethics: A Publisher’s Perspective, 2nd Edition Accessed: 12.12.2015
[12] Scott-Lichter D and the Editorial Policy Committee, Council of Science Editors. (2012). CSE’s White Paper on Promoting Integrity in Scientific Journal Publications, 2012 Update. 3rd Revised Edition. Wheat Ridge, CO: 2012. Available at: councilscienceeditors.org/resource-library/editorial-policies/white-paper-on-publication-ethics/acknowledgments/. Accessed: 12.12.2015
[13] Committee on Publication Ethics (COPE), 1999, Guidelines on good publication practice. Accessed: 12.12.2015
[14] International Committee of Medical Journal Editors (ICMJE) Conflicts of Interest Form.
http://www.icmje.org/coi_instructions.html Accessed: 12.12.2015
[15] Committee on Publication Ethics (COPE), 2013, Ethical Guidelines for Peer
Reviewers, http://publicationethics.org/files/Ethical_guidelines_for_peer_reviewers_0.pdf Accessed: 12.12.2015
The JMCBEM Publisher requires authors wishing to make their article open access to sign an Open Access Agreement providing for the article to be made available under one of the Creative Commons Licenses in order to meet the terms of open access publication and ensure the widest possible dissemination. The license is currently displayed on https://creativecommons.org/licenses/by/4.0/, The Creative Commons website explains how these license works.
The copyright transfer agreement can be accessed here.
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