Oznur Ozkan Tektas, Canan Eryigit, Ozge Tayfur Ekmekci
Sharing Economy: Why the Turkish consumers use Airbnb?
Volkan Yakin, Ayşe İdil Kacar, Canan Ay
Viral Marketing – the case of Turkey
Hanna Lewicka
Influence of personality on buying behaviour: a cross- cultural study comparing Poland and the UK
Paulina Wojciechowska
The Mobile Shopping Engagement: Surveys’ Review and Empirical Study
Eftychia Gkiolnta, Vaggelis Saprikis, Maro Vlachopoulou
The use of artificial neural networks (ANN) in forecasting housing prices in Ankara, Turkey
Olgun Kitapci, Ömür Tosun, Murat Fatih Tuna, Tarik Turk
Norlia Ahmad
Zubair Hassan
Kizito Ogedi Alakwe, Ngozi Okpara
The Influence Of Adult Children From “Generation Y” On The Shopping Decisions Of Their Parents
Anita Matuszewska
Abdulrauf Animashaun, Tarila Iman Tunkarimu, Omkar Dastane
Exploring The Multi Sensory Based Memorable Tourism Experiences: A study of Adam&Eva Hotel in Turkey
Ozlem Guzel, Taylan Dortyol
Economic Analysis of Charitable Donations
Moon Young Kang, Byungho Park, Sanghak Lee, Jaehwan Kim, Greg Allenby
Effects of Motivating to Sustain Commitment of the Sales Professionals
Sayanjit Guha
Media Credibility Perception Among Millennials in Slovakia
Lucia Vilčeková
SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways
Andrey Mikhailitchenko, Sanjay Varshney
Karim Ben Yahia, Soukeina Touiti, Mourad Touzani
Postmodernism and customer centricity
Amirreza Mehraramolan
Khandoker Mahmudur Rahman, Nor Azila Mohd Noor
Do personality types make consumers exhibit different complaint behaviors?
Olgun Kitapci and Ibrahim Taylan Dortyol
Authenticity in marketing: a response to consumer resistance?
Christine Marks and Melani Prinsloo
Generation Y on the e-commerce market.
Comparison between Polish and South Korean young consumers behaviour.
Aleksandra Korzeniowska
A Conceptual Model for Driving Green Purchase among Indian Consumers
Prashant Trivedi
Anna Jędrzejczyk
Sharmuud Haliun, Seong-Do Cho
Natalia Gmerek
Gender differences in mall shopping: a study of shopping behaviour of an emerging nation
M. Sadiq Sohail
Does a global young consumer exist? A comparative study of South Korea and Poland
Agnieszka Kacprzak, Katarzyna Dziewanowska
Using the SERVQUAL model to evaluate the quality of services for a farm school store
Michael C. Handrinos, Dimitrios Folinas, Konstantinos Rotsios
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