Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective
Md. Afsarul Islam, Nishath Anjum, Md. Imran Ahmed
The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia
Nur Farihah Bt. Isamudin, Muhammad Tahir Jan
The Environmentalist Movement in The World and Environmental Studies in the Marketing Literature
Bilge Nur Öztürk
Femvertising and Its Perception by Polish Female Consumers
Klaudia Macias
Brand image and consumer attitude on the example of mobile phone market
Dawid Gajda
Is Your Purchase Intention Influenced By Irrational Factors? An Investigation Of Fashion Industry
Muhammad Tahir Jan, Ahmed Mohamed Hamed Aly Abouzaid, Nadeem & Tashpia Hossain
Angelos K. Sikalidis, Aleksandra S. Kristo, Anita H. Kelleher & Adeline Maykish
Elnur Nabivi
Arkadiusz Zaremba
Andranik Muradyan
Content marketing headlines and their impact on the urge to read
Kishokanth Jeganathan, Andrzej Szymkowiak
Gamifying questions by adding context in the creative development marketing research
Michał Ścibor-Rylski
Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour
Bianka Młodkowska
Symbolic and affective motives, constraints and self-efficacy among Romanian car buyers
Madalina Balau
Motivation and Value of Low-Cost Green Car (Lcgc) Purchase Intention Across Generations
Nila A. Windasari
Wiryanta Muljono, Sri Setiyawati
Assessment of the Attractiveness of Foreign Markets. Case study: Comparison of Armenia and Poland
Andranik Muradyan
Gender as a factor in the physician and patient interaction: from service quality perspective
Versavel Tecleab Haile
Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook
Bogdan Anastasiei, Ana Raluca Chiosa
A multi-dimensional framework for the development of authentic consumer products
Per Kristav, Izabelle Bäckström, Axel Nordin, Anders Warell, Olaf Diegel
Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services
Peter Misiani Mwencha, Stephen Makau Muathe
Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia
Borsali Awicha Amina, Benhabib Abderrezak
Grace Shalini A/P Radhakrishnan, Abdul Basit, Zubair Hassan
Nora Milanova, Vaggelis Saprikis
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